Executive Profile
I have led marketing, growth, customer experience and performance initiatives for tourism, wellness and experience-led brands, connecting strategy, commercial operations and digital customer care to generate measurable business results.
Marketing Leadership
Positioning, acquisition, content and performance initiatives with a cross-functional business perspective.
Revenue and Conversion
Optimizing the journey from demand generation to sales by identifying conversion gaps, revenue leakage and improvement opportunities.
Cx and Digital Customer Care
Improving follow-up, consistency, quality and response processes across key customer touchpoints and customer experience.
Control and Scalability
Integrating KPIs, operating structure and applied AI to improve speed, efficiency and decision-making.
TCM Group | Marketing, CX and Contact Center Performance for Travel, Experiences and Wellness Brands
At TCM Group, I led marketing strategy for travel, experiences and wellness brands, driving growth, visibility and conversion. I also strengthened contact center performance through processes, KPIs and applied AI to improve customer experience, operational efficiency and attributed sales.
ScubaCaribe
Revenue Growth and Digital Customer Care for Tourism Experiences
Optimization of digital customer care, commercial follow-up and operational performance to increase conversion for an international tours and watersports brand.
USD 395K in Attributed Sales
+95% Inbound Conversations
1m 30s First Response Time
Renova Spa
Conversion and Efficiency in a Premium Wellness Environment
Strengthening of conversational sales, response capacity and commercial traceability to improve revenue and digital experience for a spa brand integrated within hospitality.
USD 118K in Attributed Sales
4,030 WhatsApp Conversations
4m 16s First Response Time
Jungle Safari
Operational Agility and Commercial Performance for Tours and Experiences
Improvement of commercial response and digital follow-up to accelerate bookings and strengthen performance for a tourism experiences brand.
+92% Attributed Bookings
USD 5,426 in Attributed Sales
1m 02s First Response Time
Previous Experience in Tourism Marketing and Digital Growth
Selected projects across destinations, campaigns, activations, influencer marketing, paid media and tourism data.
Grand Tour de Catalunya
Event and influencer activation to promote new road trip routes in the Spanish market and generate networking opportunities with travel and lifestyle profiles.
3M Impressions · €71,000 Earned Media
Turismo Costa del Sol
Digital campaign focused on acquisition, advanced segmentation and measurement through to booking.
16.8M Impressions · 11M Reach
South African Tourism
Microsite and paid media campaigns designed to increase destination awareness and qualified traffic in Spain.
4.4M Impressions · 15,332 Clicks
WOW Porto
Creator-led campaign to build destination awareness and increase desire for the experience.
1.7M Accounts Reached · 14.5% Engagement Rate
Visit València
Local influencer activation to promote a tourist card and drive local consumption.
147 Posts · Nearly 650,000 Accounts Reached
Travellyze
Tourism Big Data analysis to identify trends, traveler profiles and preferences, transforming market data into actionable audiences for campaigns and destination strategy.
Market Research · Big Data · Audience Intelligence · Tourism Strategy
El Viaje de Curro
A 360º branded content and creator participation initiative designed to maintain inspiration, conversation and tourism visibility during a critical moment for the sector.
340,300 Impressions · 166,704 Reach · 156 Shared Posts
We Travel Hub
Influencer activation to increase awareness of We Travel Hub’s affiliate network and connect the brand with a broader travel community.
Influencer Marketing · Brand Activation · Travel Community
Chile Travel
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Macro-influencer campaign to increase visibility for less crowded areas of Chile and activate interest in adventure travel across the Spanish, English and French markets.106 Posts · +46,000 Interactions · 26,001 Clicks
Jungfrau Region
Blog trip with four Spanish influencers to promote the Jungfrau Region in Switzerland through social media and blog content.
94 posts · 291K impressions · 8.759 views · 3,4% ER
Oropesa del Mar
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Website design for a participatory campaign, creating an informative and accessible platform to encourage user interaction with the project.
10,300 Unique Users/Month · 1:15 Min Average Time on Page
Singapore Food Festival
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Gastro-influencer campaign to promote the virtual Singapore Food Festival in Spain, generating native content, awareness and organic participation.
72 Posts · 7.3% Engagement Rate · 5 Earned Media Influencers
Complementary Project
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Women Leading Tourism
Pro bono content and digital visibility project to support female leadership, community and conversation around equality in the business and executive environment.
Operational Foundation and Professional Background
My professional journey also includes experiences that strengthened my perspective on customers, operations, communication and service delivery.
Alfa Eventos y Protocolo
Client management and coordination of corporate events and weddings for groups of up to 300 people, with a focus on planning, execution and attendee experience.
Andbank
Experience in promotional marketing, advertising and design, collaborating on communication materials and brand initiatives within a corporate environment.
Areas of Expertise
Experience in growth, customer experience, digital performance and commercial operations for tourism, hospitality and conversion-oriented brands.
Revenue and Conversion Optimization
Improving commercial performance from demand generation to sales.
Customer Experience and Digital Customer Care
Optimizing experience, follow-up and quality across digital touchpoints.
Contact Center Performance
Improving response times, follow-up, quality control and commercial traceability across customer conversations.
Strategic Marketing for Tourism and Hospitality
Strategy, positioning and growth for brands in the travel, hospitality and wellness sectors.
Influencer Campaigns and Destination Activation
Creator-led initiatives, events and promotional actions for tourism brands and destinations.
Data, Reporting and Performance Improvement
Using KPIs and analysis to measure impact, identify opportunities and guide better decisions.
Brands, Destinations and Sectors I Have Worked With
Experience in tourism, hospitality, wellness, destinations and experiences, with projects developed for brands, groups and tourism promotion offices across different markets.
TCM Group
ScubaCaribe
Renova Spa
Jungle Safari
South African Tourism
Turismo Costa del Sol
Visit València
WOW Porto
Chile Travel
We Travel Hub
Women Leading Tourism
Looking for a Strategic Perspective With Real Impact on Growth, Experience and Commercial Results?
I help tourism, hospitality and experience-led brands identify opportunities, prioritize what matters and transform demand, digital customer care and operations into a stronger, more measurable system.