Executive Profile
I have led marketing, growth, customer experience and performance initiatives for tourism, wellness and experience-led brands, connecting strategy, commercial operations and digital customer care to generate measurable business results.
Marketing Leadership
Driving positioning, acquisition, content and commercial performance with a cross-functional business view.
Revenue and Conversion
Working across the full journey from demand generation to sale, identifying revenue leaks and improvement opportunities.
Cx and Digital Customer Care
Strengthening processes, follow-up, consistency and quality across key customer touchpoints.
Control and Scalability
Integrating KPIs, operating structure and applied AI to improve speed, efficiency and decision-making.
Marketing, CX and Contact Center Performance for Travel, Experiences and Wellness Brands
I led marketing strategy for travel, experiences and wellness brands, driving growth, visibility and conversion. I also strengthened contact center performance through processes, KPIs and applied AI to improve customer experience, operational efficiency and attributed sales.
More sales and better digital service for travel experiences
Optimization of digital customer care, commercial follow-up and operational performance to increase conversion for an international tours and watersports brand.
Optimization of digital customer care, commercial follow-up and operational performance to increase conversion for an international tours and watersports brand.
Improved digital acquisition, response quality and commercial conversion for an international water tours and activities brand.
International water sports tour operator
Conversion and Efficiency in a Premium Wellness Environment
Strengthening of conversational sales, response capacity and commercial traceability to improve revenue and digital experience for a spa brand integrated within hospitality.
Areas of expertise:
Wellness marketing · Customer experience (CX) · Conversational sales · Promotions · Reporting · Operational coordination
Optimized digital demand, commercial communication and campaign activation for a wellness brand operating within the hospitality sector.
Wellness operator in the hospitality sector
Operational Agility and Commercial Performance for Tours and Experiences
Improvement of commercial response and digital follow-up to accelerate bookings and strengthen performance for a tourism experiences brand.
Areas of expertise:
Content marketing · Social media · Conversion · User experience · Search engine optimisation · Digital customer service
Developed digital presence, content and positioning for a tourism experience focused on visibility and conversion.
Experiences & Adventure
Full results, aggregated metrics and selected deliverable examples are available privately upon request, respecting confidentiality, intellectual property and data protection requirements.
Previous Experience in Tourism Marketing and Digital Growth
A broader background in destination marketing, influencer activations, paid media, branded content, microsites and audience intelligence for travel and hospitality projects.
Destination & Tourism Campaigns
Digital campaigns designed to increase visibility, qualified traffic and market awareness for tourism brands and destinations.
Influencer & Creator Activations
Coordination of creator-led initiatives, content production and campaign reporting for travel and lifestyle audiences.
Paid Media & Digital Performance
Support and management of paid campaigns across digital channels, focused on reach, traffic, engagement and lead generation.
Microsites & Digital Content Ecosystems
Development of campaign landing pages and content platforms with attention to SEO, accessibility, mobile experience and user flow.
Audience Intelligence & Market Insights
Use of traveller profiles, digital data and market signals to support segmentation, campaign planning and content strategy.
Campaign Reporting & Optimization
Analysis of performance results to identify learnings, improve execution and connect marketing activity with business priorities.
Independent Thought Leadership & Community Initiative
Purpose-led content and community initiative focused on female leadership, visibility and conversation within the tourism, business and executive ecosystem.
Content Strategy · Community Building · Thought Leadership · Purpose-led Communication
Independent Thought Leadership & Community Initiative
Purpose-led content and community initiative focused on female leadership, visibility and conversation within the tourism, business and executive ecosystem.
Content Strategy · Community Building · Thought Leadership · Purpose-led Communication
Detailed results, aggregated metrics and selected deliverable examples are available in a private portfolio upon request, in line with confidentiality, intellectual property and data protection requirements.
Complementary Project
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Women Leading Tourism
Pro bono content and digital visibility project to support female leadership, community and conversation around equality in the business and executive environment.
Operational Foundation and Professional Background
My professional journey also includes experiences that strengthened my perspective on customers, operations, communication and service delivery.
Alfa Eventos y Protocolo
Client management and coordination of corporate events and weddings for groups of up to 300 people, with a focus on planning, execution and attendee experience.
Andbank
Experience in promotional marketing, advertising and design, collaborating on communication materials and brand initiatives within a corporate environment.
Areas of Expertise
Experience in growth, customer experience, digital performance and commercial operations for tourism, hospitality and conversion-oriented brands.
Revenue and Conversion Optimization
Improving commercial performance from demand generation to sales.
Customer Experience and Digital Customer Care
Optimizing experience, follow-up and quality across digital touchpoints.
Contact Center Performance
Improving response times, follow-up, quality control and commercial traceability across customer conversations.
Strategic Marketing for Tourism and Hospitality
Strategy, positioning and growth for brands in the travel, hospitality and wellness sectors.
Influencer Campaigns and Destination Activation
Creator-led initiatives, events and promotional actions for tourism brands and destinations.
Data, Reporting and Performance Improvement
Using KPIs and analysis to measure impact, identify opportunities and guide better decisions.
Brands, Destinations and Sectors I Have Worked With
Experience in tourism, hospitality, wellness, destinations and experiences, with projects developed for brands, groups and tourism promotion offices across different markets.
Tourism groups
Watersports & tours
Wellness hospitality
Experiences & activities
Tourist destinations
Hospitality
Tourism intelligence
Looking for a Strategic Perspective With Real Impact on Growth, Experience and Commercial Results?
I help tourism, hospitality and experience-led brands identify opportunities, prioritize what matters and transform demand, digital customer care and operations into a stronger, more measurable system.